By creating a set of rules according to which web pages rank for keywords, Google has created the entire field of search engine optimization. Search Engines are the backbone of the internet. Besides being a bad user experience, misleading video metadata can cause your videos to be blacklisted on YouTube and other video platforms. In YouTube’s autoplay feature the succeeding video has to share at least one video tag with the current video being played.Īggressive metadata optimization is discouraged. Video tags are the categories that your video falls into. An accurate and detailed video description could reassure potential viewers that your video is worth watching. Video descriptions are an introduction to viewers and to search bots alike. Keyword research would help evaluate which is better – to attempt to rank high for a competitive video category, or to rank top for long-tail search terms. You should look up Google’s Keyword Planner to find out the most popular keywords. Video Title should be accurate, and should also reflect what your viewers would want to watch.

The elements of video metadata that can be optimized to make videos more search-engine friendly are: Video Title Being on the first page of a Google search query is a guarantee that your video is going to be viewed many times. Optimizing search results is very important for video creators.

This text data, in the form of video title, video description, and video tags, is what search engines use to determine which videos form the best results for a search query. Likewise, backlinks are not relevant for video search.įor this reason, search engines have to rely on text data associated with the video. Search Engines cannot however automatically crawl videos. The beasts of burden of the internet are the web bots that crawl every single page there is. Web crawlers determine the suitability of a page for search results on two inputs: How is Video Search different from Web Page Search? Likewise, Content recommendation systems, such as Netflix’s famous machine learning algorithms, also use video metadata to accurately personalize videos. YouTube combines video metadata with other video viewership data to determine when to show videos among its top results.

Search engines use video metadata to show video results. Video metadata is text inside the video file that references the video.

Video exif data viewer